Panda and Penguin Safe SEO for your Website
SEO or Search Engine Optimization is very dynamic and consistently evolving and changing. What worked best for your site a few years back may not work today, but the core concept of SEO remains the same. You need to develop a website that renders the best content and user experience. Some SEO strategies are very complicated, and some may work, while some don’t. Online businesses and SEO companies in India usually get confused, and to resolve this confusion, one needs to understand the crucial algorithms of Google.
Several updates and algorithms were introduced by Google, including Google Penguin and Google Panda. Below you will come across a brief review of these two algorithms, what triggers them and what SEO steps you need to take to develop Penguin and Panda safe website.
Google Penguin is the most significant algorithm update ever introduced by Google. Unlike Panda, Google Penguin deals mainly with backlinks and off-page optimization. Websites using the wrong backlinks were penalized after the launch of Penguin. It is becoming essential to use only useful backlinks to add value to your business site and for SEO Success. Let check what to do to make your website Penguin Safe.
Avoiding Irrelevant Links
Google Penguin attacks those websites that use irrelevant and wrong links. Relevant and contextual links are essential, and your website must use it to have a natural and healthy link profile. Since you can’t control who creates the link to your business site, you can quickly get rid of non-contextual and irrelevant backlinks to keep the link profile healthy and site safe.
Unreasonable SEO Strategies
Websites that use unlawful SEO strategies like black hat techniques to gain higher ranks on SERPs usually get penalized. Such sites always target the search engine bots and violate the search engine guidelines while offering useless content to organic searches. So, avoid unfaithful SEO practices to keep your website safe from Google Penguin.
Over-Optimization of Keywords
Keyword Stuffing is the Panda’s area of concern, but Penguin also assesses the websites with over-optimized keywords. Even if your website manages to cheat Panda update with keyword stuffing, it will get caught by Google Penguin. So, over-optimization of specific keywords must be avoided. If you want to rank any keyword, create quality content on the topic, and promote it naturally.
How to Receiver from The Google Penguin Update?
Websites with average backlink profiles usually get penalized, and to recover from it, website owners need to improve their link profile. Identify all the non-contextual, low quality and poor backlinks and remove it with immediate effects. Deny all links that are not favourable to you. Also, check the anchor text diversification and make all necessary changes, if needed.
Google Panda is a significant Google algorithm update, and it mainly deals with on-page optimization and content issues. Most websites were hit after the introduction of this algorithm by Google. Virtually, there is a considerable shortage of quality content, and because of this fact, most websites were hit and penalized by Panda. Google adds new on-page optimization methods, which makes it quite challenging for webmasters to keep track of every update. Let us check some of the things that you need to avoid for Panda Safe SEO for your website in 2020.
Websites are getting penalized today because of duplicate and plagiarized content. There are two types of duplicate content.
- Badly rewritten content from another site
- Content that is transparently plagiarized from other sites
There is no harm in using small parts of the text, especially if you are quoting the website, but rewriting the entire content or posts is considered plagiarized content.
Thin and Useless Content
Google Panda also punishes websites with thin content. Thin content is not only evaluated by its word count, but it is also assessed by usefulness to its viewers and readers. So, factors like trust, relevance, etc. play an essential role, and all contents must answer the queries explicitly and clearly.
Plus, the content that has click-bite titles that don’t offer any value to readers also faces Panda’s wrath.
How to Recover from Google Panda?
Look at your current content strategy to recover from the penalty of Google Panda. You need to take care of the content and select topics carefully, while making the content useful and valuable for the readers and crawlers. Publish content that you can take pride of. Take the help of Top SEO agency in Gurgaon for a better and result from the content marketing strategy.